CGO Legal | Intellectual Property Practice
Trademark Registration in Poland
CGO Legal represents brand owners, e-commerce sellers, and manufacturers from the EU, US, UK, and Asia through the entire trademark registration process in Poland — before the Polish Patent Office (UPRP) and, where broader protection is needed, before EUIPO for EU-wide coverage. We handle the clearance search, application drafting, official filing, and opposition defense end-to-end.
The strategic priority
Trademark registration in Poland is generally the most cost-effective brand protection step — and it's also a practical prerequisite for Amazon Brand Registry enforcement in the Polish market.
For foreign companies entering Poland and the EU, filing first is the only reliable strategy — Poland operates a first-to-file trademark system, and a competitor, marketplace squatter, or local imitator who files before you acquires priority regardless of which brand was used first. Beyond defensive protection, a registered Polish trademark is frequently required as a prerequisite for accessing Amazon Brand Registry and similar e-commerce platform enforcement tools in the Polish marketplace territory.
- UPRP & EUIPO registration
- Clearance search & risk audit
- Opposition & refusal defense
- IP Box & asset recognition
Why Business Leaders Choose CGO Legal for Trademark Registration in Poland
Pre-Filing Availability Search (Clearance Audit). Before any application is filed, we run a comprehensive clearance search across the UPRP, EUIPO, and WIPO registers, identifying earlier identical or confusingly similar marks that could form the basis of a refusal or a third-party opposition once the application is published.
Direct Representation before UPRP & EUIPO. Acting under a formal power of attorney, we correspond directly with the examiners at the Polish Patent Office and at EUIPO, managing office actions, classification queries, and procedural deadlines without requiring the client to interact with either authority directly.
End-to-End Opposition & Litigation Defense. Where a third party challenges a filed mark, or where our client needs to oppose a conflicting new application, we manage the opposition proceeding from the initial notice through to resolution, including negotiated coexistence agreements where appropriate.
Tax & Financial Monetization (CGO Synergy). Once a mark is registered, CGO Accounting supports the client in recognizing the trademark as an intangible asset (WNiP) on the company's books, structuring depreciation, and — where the mark generates license income — coordinating with our IP tax practice on licensing structures and, where applicable, the IP Box preferential 5% tax regime. For the full IP tax and protection framework, see our Intellectual Property services page.
Who we advise
E-commerce sellers & brand owners
Online retailers and brand owners entering the Polish or EU market who need a registered mark to access Amazon Brand Registry enforcement tools and protect against marketplace counterfeiters. See our guide on setting up an e-commerce company in Poland.
Technology & software companies
SaaS platforms, app developers, and IT companies in Poland protecting product names, logos, and brand elements before investor due diligence or international expansion.
Manufacturers & importers
Foreign manufacturers entering the Polish market who need product-level trademark protection before local distributors or importers file competing applications for confusingly similar marks.
M&A targets & IP portfolio holders
Companies undergoing investment due diligence or acquisition who need trademark title confirmed and, where gaps exist, applications filed before the transaction closes.
Comprehensive Trademark Registration Services in Poland
Trademark Availability Search & Risk Assessment
Pre-filing clearance search covering word marks, figurative (logo) marks, and combined marks across the relevant Nice Classification classes — assessing both absolute grounds (descriptiveness, lack of distinctiveness) and relative grounds (conflicting earlier marks) that could result in refusal or opposition.
Filing with UPRP (Polish Patent Office)
Preparation and electronic filing of the trademark application with a precise Polish-language specification of goods and services mapped to the correct Nice Classification classes, securing the official priority (filing) date and managing all procedural correspondence with the UPRP examiner.
EUIPO (EU Trademark) & WIPO International Registrations
Filing a European Union Trademark (EUTM) directly with EUIPO in Alicante for protection across all 27 EU member states through a single application, or pursuing international registration under the Madrid System administered by WIPO for non-EU jurisdictions — coordinated with a Polish or EU base registration.
Monitoring, Opposition & Refusal Proceedings
Ongoing monitoring of the Patent Office Bulletin (BUP) for conflicting new applications, filing oppositions within the statutory window, and responding to official refusal actions during prosecution of the client's own application.
Trademark Licensing & Assignment Agreements
Drafting and, where required, registering trademark license agreements and assignment agreements, structuring royalty terms, quality control provisions, and territorial scope — coordinated with CGO Legal's full IP practice for copyright, software, and trade secret matters.
Ready to protect your brand in Poland?
A brand's value is only as strong as the legal protection behind it — and in a first-to-file system, the competitor who files first wins priority, regardless of which brand was used first. Our clearance search identifies the risks before the application is submitted, not after.
Step-by-Step Process of Trademark Registration in Poland
01
Consultation & Nice Classification Strategy
We identify the relevant goods and services categories under the Nice Classification and confirm the intended territorial scope — Poland only, EU-wide, or international.
02
Comprehensive Clearance Search
We verify the absence of absolute grounds for refusal and assess the risk posed by relevant earlier marks that could ground a future opposition — across UPRP, EUIPO, and WIPO registers.
03
Official Application Submission to UPRP
We file the application with the Polish Patent Office, securing the official filing date that establishes priority over later-filed conflicting marks.
04
Publication & Opposition Period
The application is published in the Patent Office Bulletin, opening a 3-month opposition period. We monitor this window and respond to any opposition filed against the client's mark.
Poland UPRP vs. EU Trademark (EUIPO): Which Route Is Right for You?
| Comparison Criterion | National Registration (UPRP – Poland) | EU Trademark (EUIPO – Entire EU) |
|---|---|---|
| Territorial scope | Protection limited to Poland | Protection across all 27 EU member states under one registration |
| Cost efficiency | More cost-effective for businesses operating solely in the Polish market | More cost-effective per jurisdiction for businesses selling across multiple EU markets |
| Vulnerability | A successful challenge affects protection only in Poland | A successful opposition or cancellation can affect the entire EU registration |
| Best suited for | Businesses with a Poland-specific footprint or planning to expand market-by-market | Businesses already selling, or planning to sell, across multiple EU countries under the same brand |
Frequently Asked Questions
How long does the trademark registration process take in Poland?
Trademark registration in Poland generally takes several months from filing to certificate issuance where no opposition is filed, since the mandatory three-month opposition period must run its course after publication. An opposed application takes materially longer, depending on the complexity of the dispute and current UPRP caseload.
Can a foreign company apply for trademark registration in Poland without a local representative?
A foreign applicant without a place of business or domicile in Poland or the EEA is generally required to act through a professional representative before the UPRP, such as CGO Legal, who handles the filing and all subsequent correspondence with the Patent Office on the client's behalf.
What is the difference between a word mark, figurative mark, and combined mark in Polish IP law?
A word mark protects text alone regardless of font or styling; a figurative mark protects a purely graphic element such as a logo; and a combined mark protects a specific combination of text and graphic elements together, which generally offers narrower protection than registering the word element separately.
How long is a registered trademark valid in Poland and how can it be renewed?
A trademark registered in Poland is valid for 10 years from the filing date and can be renewed indefinitely for further 10-year periods, provided the renewal fee is paid and the renewal request is filed with the UPRP before the expiry of the current protection period.
What are the official government fees for filing a trademark application with UPRP?
UPRP charges official filing and registration fees that vary depending on the number of Nice Classification classes covered; because these fees are periodically updated by the Patent Office, we confirm the current fee schedule as part of the initial consultation.
Ready to move forward with trademark registration in Poland?
CGO Legal manages trademark registration, monitoring, and enforcement — while CGO Accounting ensures the resulting intangible asset is properly recognized and, where applicable, tax-optimized through the IP Box regime. For software IP, copyright, and trade secret protection alongside trademark, see our comprehensive IP services page. For e-commerce company setup, see our guide on setting up an e-commerce company in Poland.
This page provides general information on trademark registration in Poland and the European Union and does not constitute legal advice. Filing timelines, fees, and opposition outcomes are assessed on a case-by-case basis and are not guaranteed; brand owners should seek dedicated legal review of their specific mark and territory before filing.
